Those amicable friends of yours and hip-hop connoisseurs straight outta StrettoBlaster are back with a new rollercoaster journey within the belly of yet another venerable Hip-Hop label. This time around, we bring you a New York-based indie label that had deep connections with the L.A.\u2019s underground, but that also stretched out its reach from the home base in NY further on towards Canada: welcome to the label formerly known as Deconstruction Company, or<\/strong> Decon<\/strong>!<\/p>\n For once, we are gonna start our tale from the very end of it. Yes, the word \u201cend<\/em>\u201d applies to this label too. After all, if there is something sure and certain about many of the imprints we often explore, it is undoubtedly the mere fact that more or less all the good ones are cold and defunct, like Laura Palmer on that beach. Much like the entire \u201chip-hop culture<\/em>\u201d, after all. Long live rap; so long, b-boys! You know the deal\u2026<\/p>\n That said, as discomforting as this state of the arts might be, this time though the end is as similar to a happy ending as you can get in this industry. Merger: one of the main activities of this crepuscular capitalism. In fact, the Decon creative firm, of which the record label was originally the main branch, officially ceased to exist in 2013, when the brand merged with the back-then recently revamped multimedia company known as Mass Appeal<\/strong>. Not bad, after all, isn’t it?<\/p>\n From that point on, the discographic output belongs to a different label, but that of Decon, even before the year 2013, was a history made of great albums and talented artists, worth digging up and listening to. And, we might add, in a sense, it was a successful history too.<\/p>\n The last few years of the label were in fact dotted with a plethora of records that achieved a great deal of success in the underground, from the highly anticipated “Ricaricato<\/em>“, the sophomore album by Roc Marciano<\/a><\/strong>, which over the years has become a true emblem of a renewed street hustler imagery, to the records made by Gangrene<\/strong>, the supergroup consisting of The Alchemist<\/strong> e Oh No<\/strong>.<\/p>\nStarting from the end, cold rocking the mass appeal of Deconstruction Company.<\/h3>\n