Creativity, in music as in life, and originality in the approach to creative doing, in general, are becoming a scarce commodity these days.<\/p>\n
In the era of standardization, of the so-called “type beat culture<\/em>” (what a f*cking culture biting, or copying another’s style, can it be?!), of the artificial intelligence that makes Biggie sing Nas’ verses<\/a>, exceptions still exist.<\/p>\n In corners of the world not too far from international routes, in a pleasant dark area of Italy, between Liguria and Piedmont, exceptions thrive.<\/p>\n And, despite modest appearances, following the purest hip-hop mantra and heritage, they go strong beyond the barriers of what has already been heard and seen. Think of Erma<\/strong>.<\/p>\n A gentleman who defines himself on “sunset boulevard”, Erma is an old-timer only for personal issues, who sounds fresher than a lot of stereotypical kids. Probably because he doesn’t care about current fashion.<\/p>\n Recently returned from his long production silences, he recently dropped the second volume of the now underground cult called “Follow The Lidl 2<\/em>” (unlimited puns are one of the specialities of the house, you are warned) via German-based label VinylDigital<\/strong>, collaborated with our head honcho FFiume<\/a>, and fed other collaborations on the net with as many rappers of his crew, Casa Degli Specchi<\/strong>.<\/p>\n