{"id":15209,"date":"2026-01-19T15:09:13","date_gmt":"2026-01-19T15:09:13","guid":{"rendered":"https:\/\/strettoblaster.com\/?p=15209"},"modified":"2026-01-19T15:11:29","modified_gmt":"2026-01-19T15:11:29","slug":"hydra-entertainment-tribute-mix","status":"publish","type":"post","link":"https:\/\/strettoblaster.com\/it\/beats\/hydra-entertainment-tribute-mix\/","title":{"rendered":"Hydra Entertainment: brilliance and breakdown of &#8217;90s musical independence"},"content":{"rendered":"<p>Fellow travellers of StrettoBlaster, we are back. Today, the old, battle-weary combo made by me, 2Mave, and the cool gentleman and wicked vinyl spinner, <strong>DJ Pio<\/strong>, is gonna dish out for you all yet another research in the history of indie labels.<\/p>\n\n\n\n<p>You might remember that previously we went to Japan to shine some light on <a href=\"https:\/\/strettoblaster.com\/it\/beats\/handcuts-records-mixtape\/\">Handcuts Records<\/a>, and to L.A. to tell you the <a href=\"https:\/\/strettoblaster.com\/it\/beats\/ill-boogie-records-mixtape\/\">Ill Boogie Records<\/a> story, mining shiny antiques here and there.<\/p>\n\n\n\n<p>This time, we ain\u2019t going exotic, but we are staying in the belly of the beast, New York City. Precisely, we will explore a small imprint out of Queens. <em>Bienvenue<\/em> to you all into the depths of one of the jewels of that era, the legendary indie label, <strong>Intrattenimento Hydra<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Oz6XPhzySPs\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">It all started with a clear end: the uncompromising &amp; untamed Hip-Hop music of Hydra Entertainment<\/h2>\n\n\n\n<p>Hydra started in 1994, but much of the output of Hydra Ent. was distributed between 1997 and 1999. Funny enough, but not outright unheard back then, the owner, <strong>Jerry Famolari<\/strong>, previously opened a label called <strong>Sneak Tip<\/strong>, focused on House music.<\/p>\n\n\n\n<p>The Hydra label was co-founded and run by <strong>Mike Heron<\/strong>, the New York hip-hop producer and one-half of the Beatnuts-affiliated production team <strong>Ghetto Professionals<\/strong>, who later had a stint as A&amp;R consultant with Rawkus Records.<\/p>\n\n\n\n<p>To anyone who was out there back then, as well as to anyone who came after and tried to scavenge a bit deeper than its Spotify playlist, Hydra Entertainment (the only one to us, F- all the metal bygones you find online these days) usually means something unique. On that note, props to Robbie&#8217;s <strong>Unkut<\/strong> for interviewing both <a href=\"http:\/\/www.unkut.com\/2007\/04\/hydra-special-jerry-famolari-interview\/\" target=\"_blank\" rel=\"noopener\">Famolari<\/a> e <a href=\"https:\/\/unkut.com\/2007\/05\/hydra-special-mike-heron-interview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heron<\/a>.<\/p>\n\n\n\n<p>There were quite a few underground labels back then, and I personally plumbed the depths of a few of them before (<a href=\"https:\/\/strettoblaster.com\/it\/beats\/all-natural-inc-mixtape\/\">All Natural Inc.<\/a>, anyone?). As hackneyed as it comes, Hydra, however, REALLY had something different.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"title=\"The Beatnuts - Gonna Fly - Hydra Beats Vol. 5\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/otdTIkclc38?list=PLx6g2tO8sWW9n6Cc7RfiOnpzWCaFEYu8-\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A touch of genius: making those funky beats the focal point<\/h3>\n\n\n\n<p>These days, beat tapes are pretty common, constituting an everyday (and over-inflated, even) part of what we still call, for lack of a better definition, Hip Hop music. It wasn\u2019t always the case. <\/p>\n\n\n\n<p>Back in the Nineties, the concept wasn\u2019t there yet. Yeah, we had <strong>The 45 King<\/strong> and other sparse and occasional things. We also had what could be called instrumental-hop (DJ Krush, DJ&nbsp; Shadow and a few others), but those weren\u2019t really just beats.<\/p>\n\n\n\n<p>No one was taking producers and printing albums with their beats on, like serially. The guys from Hydra were the only exception. These guys were tapin\u2019 beats before beat-tapes were even a thing. The incredibly innovative and iconic series called <strong>Hydra Beats <\/strong>spearheaded an entirely new way of conceiving beats and purportedly even listening to these.<\/p>\n\n\n\n<p>From the underground supergroup <strong>The Beatnuts<\/strong> &#8211; clearly throwing in some leftover stuff &#8211; to names who you could only comment with \u201c<em>I haven\u2019t the foggiest idea of who he is<\/em>&#8220;, i.e. <strong>The Unsociables<\/strong>.<\/p>\n\n\n\n<p>Hydra Beats hosted the beats of a bizarre, eccentric (word to Mike Heron) character like <strong>Godfather Don<\/strong>, but also one of the top producers in NY\u2019s underground scene, Nick Wiz. A Kid Called Roots gave an interesting performance with his LP, only to disappear from the horizon quickly thereafter, while the Ghetto Professionals, that is V.I.C. and Mike Heron himself, also offered a solid contribution to this series.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" src=\"https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-copy.jpg\" alt=\"Hydra Beats and Screwball single\" class=\"wp-image-15224\" srcset=\"https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-copy.jpg 900w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-copy-300x160.jpg 300w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-copy-768x410.jpg 768w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-copy-18x10.jpg 18w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-copy-370x197.jpg 370w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-copy-600x320.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Building the roster up:<\/strong> like-minded heads, &#8216;hood stories and street credibility<\/strong><\/h3>\n\n\n\n<p>Hydra Records released music by a tight group of underground heavyweights. If we take a glance at the roster, the super-group <strong>Screwball<\/strong> basically was born with Hydra, and the Hydra team curated and produced also the records they made with Tommy Boy. The totality &#8211; and by far the best part &#8211; of Godfather Don&#8217;s \u201990s discography was branded Hydra too.<\/p>\n\n\n\n<p>His 2010 compilation of those singles is a trunk full of gold, not even Indiana Jones could resist the temptation to snatch \u2018em. Even the <strong>High &amp; Mighty<\/strong> published one single -specifically, one of their best- from their \u201999 debut album with the label.<\/p>\n\n\n\n<p>Aside from these big (well, big amongst the aficionados, let\u2019s say) names, we can find tracks that were the staples of every respectable mid-late \u201890s mixtape, like <strong>K.Fanat<\/strong>\u2019s \u201c<em>Zoo York<\/em>\u201d or <strong>I.G. Off And Hazardous<\/strong>\u2019 \u201c<em>On The Air<\/em>\u201d. Records like these should be in your collection, one way or another, particularly because Hydra wasn\u2019t skimpy on numbers, so they should mostly be cheap and really easy to find.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" src=\"https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-covers-copy.jpg\" alt=\"Hydra albums K. Fanat and Kamakazee\" class=\"wp-image-15223\" srcset=\"https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-covers-copy.jpg 900w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-covers-copy-300x160.jpg 300w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-covers-copy-768x410.jpg 768w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-covers-copy-18x10.jpg 18w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-covers-copy-370x197.jpg 370w, https:\/\/strettoblaster.com\/wp-content\/uploads\/2025\/12\/hydra-album-covers-copy-600x320.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The seemingly inescapable trajectory of non-commercially minded Hip-Hop labels<\/h2>\n\n\n\n<p>The very size of the label itself made it quite probably unable to promote these projects as they wanted, no matter the underground buzz they were getting. Nonetheless, other meteors passed through the distribution mechanism of Hydra, leaving their ephemeral trace on the history of this music. Names like <strong>Slade Savage<\/strong>, <strong>Big Meal<\/strong> o <strong>Gab Gotcha<\/strong> as a soloist, or with his group called <strong>Triflicts<\/strong>, all had their chance through Hydra.<\/p>\n\n\n\n<p>The label was able to publish the late Screwball emcee <strong>Hostyle<\/strong> only album, as well as one of the first trotting, Mike-Heron-produced steps in the industry made by an emcee called <strong>Joell Ortiz<\/strong>. After 2004, the label started slowly withering, fading away with much of the golden age mentality and way of doing things, only randomly putting out something here and there.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"title=\"Screwball \u2013 Real Niggaz (pro. Ayatollah )\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OpGvabeZky8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/strettoblaster.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Hydra\u2019s demise started slowly. First, Mike Heron went over to Rawkus. Then, a lot of inner tension started to happen within their main group, Screwball. Moreover, as for most of these indie labels, Hydra main limit was their initial capital base, so much so that most of the records they put out never had ads in magazines.<\/p>\n\n\n\n<p>Indeed, the overproduction of underground singles in the late \u201890-early Y2K&#8217;s had an impact. However, as for most of the other labels we covered here, what hit \u2019em was the tides of the market that started to veer towards more radio-friendly sounds. <\/p>\n\n\n\n<p>Majors ousted most of the independents that before were trying to carve out their space and thus the market created a new audience. Soon, Hydra\u2019s kind of Hip Hop wasn\u2019t faring well with listeners by then almost completely weaned on mainstream hip-hop outlets.<\/p>\n\n\n\n<p>Overall, were they years too early, head of their times, too precocious for a scene devasted by the double punch of a genre in full pop-ish transmutation and a market still far from the small niche possibilities offered by the internet? <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"title=\"Screwball - Screwed Up\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/xXjEXfqKPq8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/strettoblaster.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">No light at the end of the tunnel, but an enduring legacy.<\/h2>\n\n\n\n<p>Or, how cool was this Hip Hop shit, before the <a href=\"https:\/\/strettoblaster.com\/it\/wrong-ideas\/abiti-lucidi-epoca-hip-hop\/\" target=\"_blank\" data-type=\"post\" data-id=\"6840\" rel=\"noreferrer noopener\">bling-bling<\/a> became the only legitimate gauge of everything?<\/p>\n\n\n\n<p>In fact, the world has changed a whole lot since then. Now, mostly due to digital distribution and plummeting production costs, there is indeed more space for everyone, at least on a superficial level. In fact, unsurprisingly in an economic system famished for opportunity to valorize capital, mainstream media providers have learned how to diversify their game too. <\/p>\n\n\n\n<p>Similarly to what happened with the grotesque nexus between <a href=\"https:\/\/strettoblaster.com\/it\/pieces\/streetwear-and-luxury-story\/\" target=\"_blank\" data-type=\"post\" data-id=\"14034\" rel=\"noreferrer noopener\">fashion and streetwear<\/a>, they colonized the field by making themselves look like they are indie, limited-edition, pop-up-storey things. Heck, most likely, even some of your favourite indie labels really aren&#8217;t that independent anymore.<\/p>\n\n\n\n<p>As dismaying as this might sound, the quite ironic fact here is that a project like Hydra could probably have fared better if it had happened after 2010-ish. Break-beats, beats and so on didn\u2019t really have a market anymore between 2000 and 2010, so financially putting out something like the Hydra Beats 12\u201d series wasn\u2019t really sound anymore, which was basically crippling Hydra\u2019s most iconic product.<\/p>\n\n\n\n<p>Actually, take cassette tapes full of beats. Hell, every single one of us wanted no more than the disappearance of the audiotapes back then \u2013 by far the worst, the more unnerving and hear-bleeding-inducing audio medium ever concocted by the human mind. Little did we know that a large part of today\u2019s limited-edition beat tapes you can find online (Bandcamp, anyone?) are out via cassette tapes.<\/p>\n\n\n\n<p>Irony of a melancholic history? Maybe so. In a sense, Hydra Entertainment was outdated, hence out of its time, and so, maybe, prefiguring a time to come. No matter how you think about it, they remain one of the most interesting experiments made by NY\u2019s underground scene.<\/p>\n\n\n\n<p>Pump up the volume and best regards, y\u2019all!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hydra Entertainment Tribute Mixtape <\/h2>\n\n\n\n<p><strong>A musical selection by TwoMave mixed and recorded by DJ Pio<\/strong>.<\/p>\n\n\n\n<p>01 <em>Greatest On Earth<\/em> \u2013 Screwball<br>01.5 <em>Pure Elevation<\/em> &#8211; Godfather Don<br>02 <em>Life Ain&#8217;t The Same<\/em> &#8211; Godfather Don&nbsp;feat. Mike L, Sir Menelik<br>02.5 <em>Pseudo Mo Bee<\/em> &#8211; A Kid Called Roots<br>03 <em>War Stories<\/em> &#8211; Slade Savage<br>04 <em>Spread It (Remix)<\/em> \u2013 Kamakazee<br>06 <em>Da Bomb Baby<\/em> &#8211; Godfather Don<br>06.5 <em>Shotguns Locked<\/em> &#8211; The Unsociables<br>07 <em>Raw (Pt. 2<\/em>) &#8211; Godfather Don<br>07.5 <em>Executive Technology<\/em> &#8211; Godfather Don<br>08 <em>Status<\/em> &#8211; Godfather Don<br>09 <em>Genuine<\/em> \u2013 Triflicts<br>10 <em>Do You Know<\/em> &#8211; Godfather Don feat. Big Lance<br>11 <em>Sun, Moon &amp; Stars<\/em> &#8211; High &amp; Mighty<br>12 <em>Blowin Up Spots<\/em> \u2013 Fanat<br>13 <em>Niggas, Pimps, Players<\/em> &#8211; Big Meal<br>13.5 <em>Keep Bouncing<\/em> &#8211; Godfather Don<br>14 <em>Beat&#8217;Em On The Head<\/em> \u2013 Hostyle<br>15 <em>Zoo York<\/em> &#8211; K. Fanat<br>16 <em>In The Air<\/em> &#8211; I.G. Off &amp; Hazadous<br>16.5 <em>Dante Ross<\/em> &#8211; A Kid Called Roots<br>17 <em>Dawn to Dusk<\/em> &#8211; Powerule<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Oz6XPhzySPs\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Fellow travellers of StrettoBlaster, we are back. Today, the old, battle-weary combo made by me, 2Mave, and the cool gentleman and wicked vinyl spinner, DJ Pio, is gonna dish out for you all yet another research in the history of indie labels. You might remember that previously we went to Japan to shine some light [&hellip;]<\/p>","protected":false},"author":14,"featured_media":15226,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-15209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beats"],"acf":[],"_links":{"self":[{"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/posts\/15209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/comments?post=15209"}],"version-history":[{"count":37,"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/posts\/15209\/revisions"}],"predecessor-version":[{"id":15323,"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/posts\/15209\/revisions\/15323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/media\/15226"}],"wp:attachment":[{"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/media?parent=15209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/categories?post=15209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strettoblaster.com\/it\/wp-json\/wp\/v2\/tags?post=15209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}